Okay, I’m still trying to work out of the video is tongue-in-cheek or an indictment on modern society. What I am sure of though, is that Sugar Daddy is a sure-fire, clubland summer anthem hit. Built on a platform of skittering trap percussion and depth-charge bass pulses, it quickly catches you with its infectious groove, a relentless ticking rhythm which compels the listener to shuffle, move, hit the dance floor, throw some shapes, cut a rug, flip their wig, or whatever it is that the kids are calling it these days.

I have to admit that I’m not the target audience for such a song but even I, in my aged years, can’t help shuffle my feet around as I write this. It is also a perfect taster of and teaser for Ariee’s latest EP Fiya in itself a fantastic showcase for where R&B is heading in the modern age.

So, come for the infectious single, stay to explore the cutting edge EP.

Previous articleFiya EP – Ariee (reviewed by Dave Franklin)
Next articleDNA – 4 – Danny Merriman (reviewed by Dave Franklin)
Musician, scribbler, historian, gnostic, seeker of enlightenment, asker of the wrong questions, delver into the lost archives, fugitive from the law of averages, blogger, quantum spanner, left footed traveller, music journalist, zenarchist, freelance writer, reviewer and gemini. People have woken up to worse.

Leave a Reply