Okay, I’m still trying to work out of the video is tongue-in-cheek or an indictment on modern society. What I am sure of though, is that Sugar Daddy is a sure-fire, clubland summer anthem hit. Built on a platform of skittering trap percussion and depth-charge bass pulses, it quickly catches you with its infectious groove, a relentless ticking rhythm which compels the listener to shuffle, move, hit the dance floor, throw some shapes, cut a rug, flip their wig, or whatever it is that the kids are calling it these days.
I have to admit that I’m not the target audience for such a song but even I, in my aged years, can’t help shuffle my feet around as I write this. It is also a perfect taster of and teaser for Ariee’s latest EP Fiya in itself a fantastic showcase for where R&B is heading in the modern age.
So, come for the infectious single, stay to explore the cutting edge EP.