Okay Now – JC KU$H (reviewed by Dave Franklin)

What is the best revenge when people express their doubts and disbelief in you? Success, that’s what. And that is what is at the heart of JC KU$H‘s latest single, Okay Now.

Running on the skittering percussion of a trap groove and the confident beats of modern rap, lyrically this is a present-day creation myth. Here, he tells the story of his arrival. The waiting is over, the day has arrived and anyone who doubted him is going to have to eat humble pie.

It blends the contemporary sound of rap, electronic outsider sonics and the story of a musical coming of age. It creates beguling infectiousness through simple rhymes and clever repetition and acts as the perfect calling card of the new kid on the hip-hop block.

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