Hip-Hop and therefore rap and all the other sub-genres that it spawned has always been an authentic way of talking about the underground and often dangerous lifestyle of those making such music at a grassroots level. Commerciality may now be more of a driving force for the music being made by people from those tough streets who have made good but it never lost its sense honesty, reality and of providing a platform that reminds people of where these genres come from. Some might see cliche running through such songs but this is a genre which has always known what it was about and where it wanted to go and this may be just a mission statement rather than playing up to well used stereotypes. Okay, it is actually playing up to a stereotype but what some may see as a stereotype is day-to-day life for others, so why not?
And at least Skvd Rock is honest about the world around him, that central refrain of “Gold Daytons on a hearse” providing the perfect juxtaposition of flash and darkness, of opulence and edge. And he delivers a scatter gun of lyrical salvos, a eloquent flow and relentless delivery of melodic narratives and scene setting storylines. Hell Boy is on hand to take the song over the line with his fast rapping rapports and the mix of the two is perfect.
Skvd Rock delivers his narratives over skittering trap percussion and solid beats, it runs on a minimalist, future R&B groove, as much as it does a rap vibe and whereas many people making music in this urban arena are happy to rest on the musical laurels of past glories, Gold Daytons, is more about living in the now but looking to the future.
But more than anything this song is all about pent up energy. It is there in the speed of the delivery, the bravado of the lyrics, the inherent confidence, the desire to rise above no matter what it takes to get there but more than anything the dark, gritty honesty.
Gold Daytons as a new contribution to the musical canon of urban music really adds something, it takes long accepted musical forms and in stripping them back to their core, finds a new way off of the streets and on to bigger things. In short, it perhaps writes the opening lines to a new musical chapter, but that remains to be seen.