Before you even find yourself engaging with the song itself, what really grabs you about Brainshake is the over arching sound that the band cloak themselves in. There is something wonderfully ethereal and slightly hazy woven into the sonic DNA, something that you expect from explorers of a more dream-pop or cosmic Americana sound but which is wholly unexpected considering the confident strides and punchy attack at the core of the song are essentially a young, British, indie-pop sound.
But pop, rock, indie…call it what you will, genres are largely a thing of the past any way…has to evolve to stay relevant and this is the sound of that process in action. The clever thing is that Stay Lunar have remained true to all the essential pop ingredients, infectiousness and accessibility, as well as rocks groove and drive, all the while hopping generic demarcations to plunder from other genres to build this new take.
And it is that blend of the familiar and the forward-thinking, of short, sharp and to the point songwriting mixed with an expansion of what mainstream music can be that enables them to play both cultish and commercial cards. The underground tastemakers and scene setters will be all over this but so too will the massed ranks of pop-pickers and indie kids. The best of both worlds! How cool is that?