Another World – Naish Brothers (reviewed by Dave Franklin)

The first single from this Australian pop-rock duo perfectly captures the modern world, especially the one experienced by those of us caught up in its rat race. We find ourselves only half-committing to jobs which hold no interest for us whilst our mind wanders towards more interesting and often more fantastical places. Aided and abetted by the world of video games, day-dream and reality seem to merge, the boundaries of fact and fantasy blur as our protagonist seems to be living half here half elsewhere.

And whilst the song extols the joys of having a place to escape to in the face of deadlines and irate bosses, meaningless tasks and jobs with no future, the video explores his confused mind as he is chased through his fantasy creation by his real world boss in an 8-bit metaphor for his working week. Real life becoming a video game or perhaps it is the other way around.

Musically its a fine mix of pop infectiousness and rock’n’roll kick, it is melodic, groovesome and contagious but that is something that the Australian music scene has always been good at producing; INXS, Crowded House, Men At Work and more latterly Empire of The Sun were all bands which were too smart for pop but also sassier than anything emanating from the rock community. And like those fine people before them, Naish Brothers also find their comfort zone between those worlds mixing mirth and melody with buoyancy and punch.

And visually it is a neat trick that they pull off too, the images wandering between reality and digital otherworld, where boxing bouts, giant ants and killer apes are all the norm and which finds the boys often hovering somewhere between the two.

Another Word is forged with pop’s zip and rock’s grunt, it takes the immediacy of one and the sly wink to the camera of the other (note to bands – if you are doing rock and roll without one, you don’t get what the genre is really all about) it is laced with sly humour but also presents a scenario which few of us can’t fail to identify with.

As a first time out, a statement of intent, a sonic calling card then it is perfect and if this lovely slice of low budget film and high tempo groove hasn’t already got you making a mental note of the Brothers, then there is probably no hope for you and you deserve to stay in that dead end job after all. 

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