Video Premiere: Sweet Fatality – The Customers

I could wax lyrical about how The Customer’s debut album, Green Bottle Thursday, was the first release on none other than Neil Young’s fledgling label Vapor Records, back in the day. I could talk about how long the follow-up album, Sweet Fatality, took to arrive. I might throw something about the move from Los Angeles to Minneapolis that occurred between the making of the two albums. And, if I were one of those name-dropping types, I would be able to bandy around names such as Pearl Jam, Soundgarden, Foo Fighters, and Bjork when talking about shared stages and a host of musical luminaries that feature on this second album. But I’m not that type of person, so I won’t.

Instead, I will offer this new video for the album’s title track and let you make your own mind up. I’m not going to lead you on. Not try to push your hand or try to influence you in any way.

But I will say this: If you are a fan of intelligent, narrative-driven songs that gently wander Americana byways and pop-rock paths, then this is for you. If you appreciate tunes that echo with the jangle of the classic indie sound and which are assembled with a touch so deft that you can see the light streaming through and feel the air moving around the song, then it doesn’t get better than this. But, obviously, that is for you, the listener, to decide.

As I said, I don’t want to influence you; music is subjective. But I will add that if you don’t think this song, and of course its accompanying video, is one of the best, most accessible, and most accomplished songs you have heard in a long time, then perhaps music isn’t for you. Golf. Maybe take up golf instead.