If you want to hear the complete history of pop-soul in one short, sharp and shockingly acute, 3-minute music history lesson, then Alex Nester’s latest single, This Love Will Shine, is a good place to start. Like every other music genre, soul has evolved over time, but somehow, here Alex has taken strands from across its whole history and woven them through this fantastic single.
You can hear the strident and sassy groove of the seventies sound, the sophistication and brightness of the 80s, the cool edge of the 90s and the spacious, forward-thinking sound of the more recent neo-soul sonics.
But it isn’t just era that is being explored here; associated genres are also called up, too. The bass and backbeat are the product of the funk world, and there is something of the more modern club sound running through its infectiousness. Not to mention a pop accessibility that could easily see it racing up the charts or being heard emanating from mainstream radio programming across the globe.
This Love Will Shine is the sound of soul today, but it also holds tight to the traditions that have always made the genre so great. Music made by standing on the shoulders of giants? Absolutely.
This Love Will Shine ft. Alex Nester will be available on all major Digital Platforms on July 5, 2024 by JEG Multimedia Group -Distributed Worldwide by (Universal Music Group, Virgin, Capitol)
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