I’m not sure if Hip-Pop is actually a recognised music genre, if it is then Hotline is certainly what it sounds like. If it isn’t already a genre then this is a band who can lay claim to just such a perfect label for their music. The Gram is a sassy mix of urban beats and dance floor grooves, downtown cool and uptown class. It is pop with a more discerning vibe, hip-hop with mainstream accessibility, a song which is easy on the ear and totally accessible whilst standing apart from the chart wannabes who have nothing to say.

Because here Hotline have plenty to say. It’s a side swipe at how social media, and particularly Instagram… “The Gram” of the title, is causing people to trade morality for attention, a place where popularity is all that matters.

And the neat thing here is that whilst The Gram has plenty to say, it cloaks itself in the Day-Glo colours of exactly the sort of perky pop which will appeal to those who worship at the idol of social media. And so like a sonic Trojan horse it is able to steal its way right to the heart of the very place it is criticising. How clever is that?

Link to the single:
https://open.spotify.com/track/2tt4saVb96PSIOSCemq21V

Social media links:
https://www.instagram.com/hotline.music/

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Musician, scribbler, historian, gnostic, seeker of enlightenment, asker of the wrong questions, delver into the lost archives, fugitive from the law of averages, blogger, quantum spanner, left footed traveller, music journalist, zenarchist, freelance writer, reviewer and gemini. People have woken up to worse.

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