If songs charted because of sass and swagger rather than sales then Back It Up would be occupying the top spot for a long time. It is the perfect storm of groovesome old school R&B, pop energy, hi-octane soul and dance floor smarts. That’s a lot to fit in to a song but Dia Grover deftly weaves those threads together into a vibrant musical party. And more than just delivering a cool tune, via the video he also brings the dance moves to go with it. How great is that?
Defining the song really depends on which aspect of the sound catches your ear first. Back It Up is capable of driving like rock music, grooving like a dance floor classic, blending slick, R&B moves around echos of disco’s golden age, has pop infectiousness in spades and is delivered with effortless cool. Genres? Who needs them?
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