Everyone is looking for the future of pop music, to be the first to the punch, to set the tone, to lead the pack. But it is interesting how much of that sound, at least in part, is often found in the past. As they say, there is nothing new under the sun; all we can do is rework what has gone before, find a sound that sits well with the pop-pickers and dancefloor denizens of the present and, in doing so, shape the future. It’s just the way these things work.
Such an approach is clear in ‘Salvation,’ the new single from Michelle Kash, a dark and sophisticated, groove-fuelled slice of alt-pop with a few sonic ghosts at its heart. A sound that is as familiar as it is fresh, that tips its hat to the past as readily as it bounds into a bright new future.
Pop music isn’t known for building worlds, but the sheen and sophistication of ‘Salvation’ immediately conjures a place that is both of this world and slightly apart too. It juxtaposes everything from late-night vibes and neon-soaked dancefloors to opposites such as clubland energy and whispered intimacy, of romance and recklessness, of the safety found in darkness and the stark exposure of light, of secrets and safety, and, ultimately, of salvation.
At a place where rhythmic guitars meet a sonic wash of 80s-infused synth textures, where the modern dancefloor meets the legacy of those early electro-pop pioneers, we find Michelle Kash weaving the past and the present together, a sonic design of analogue traditions and digital deftness to create a heady glimpse of just one pop future. And as futures go, it sounds great.
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