Protoje returns with Chronixx for their first on-screen visual since the massive 2014 anthem “Who Knows,” which has garnered close to 80 million Youtube views. The duo reunite in Port Royal, Jamaica for the cinematic visual of Protoje’s latest single “No Guarantee” off his new album ‘A Matter Of Time’, out now via Mr Bongo (through licensing from In.Digg.Nation Collective and Overstand Entertainment).
Director Dan Regan says their approach “was really to metaphorically convey how nothing is guaranteed. We wanted to distort the natural order of things, defy gravity.” Protoje adds, “With this video, it was all about the mood and showing faces and snippets of real life.” Regan concludes: “The people of Port Royal really helped us bring that to life allowing us to document their everyday practices and routines and then visually altering the order of these outcomes.”
Protoje is a forefront figurehead of an exciting resurgence of conscious, organic music in Jamaica known as The Reggae Revival, but with over 13 million streams last year and over 156 million YouTube views, his popularity has transcended any particular genre. This powerful songwriter and philosophical thinker articulates the righteous anger of an emerging generation and has rejuvenated the decaying art of socially responsible, mentally stimulating messages through witty wordplay and poetic language.
His forward-thinking new album channels a wide array of styles and sounds from reggae, dancehall, dub, hip hop, and even to rock into a cohesive and original whole. It maintains the essence of Jamaican roots music, whilst pushing the envelope in multiple new directions. “It’s not as traditional as my last album, but it’s still authentic”, explains Protoje. “It’s more innovative, more global and more experimental. I want to elevate reggae culture and the world’s perception of it”.
Protoje’s visibility has increased steadily and highly. Named on BBC 1xtra’s ‘Hot for 2015’ list, he has since appeared on BBC 2’s ‘Later… with Jools Holland’ recorded two sessions at BBC Radio 1’s Maida Vale and been play listed at Radio 1 and 1xtra. He has sold out headline UK, US and European tours, and is a firm favourite at festivals throughout the world, performing at the likes of Glastonbury, Coachella and Afro-Punk. He is the first reggae act to be booked at Reading and Leeds in years, giving yet another indication of his cross cultural, universal appeal.
The new kind of Jamaican reggae music will become the first Jamaican act in 35 years to grace the main stage at the Reading & Leeds Festival this summer. Steel Pulse appeared in 1983, but was forced to leave the stage after patrons threw bottles, demanding to see rock band The Stranglers.
“…balances ambition and tradition…opens with a pleasing curveball: the ornate textures of a James Bond score…similar flourishes are all over…” ROLLING STONE
“…remarkable, truly progressive reggae album” BILLBOARD
“…cinematic and as great a testimony as any to new-age reggae….” PAPER
“…organic, roots-respecting reggae sound with nuanced hip-hip, soul, jazz, electronic and rock flavors…soulfully-sung, melodious cognitions on life’s negatives and positives” MOJO
Protoje is currently touring the globe in support of his critically-acclaimed 10-track opus. See dates below. For tickets and most up-to-date schedule visit: http://www.protoje.com/tour/