If not caring about the genre or style that you want to fit into is the sign of a modern and progressive artist, and I, for one, think that it is, then Brad Urba definitely ticks those boxes. There was a time when artists were defined by their sound and sonic allegiances. Now the opposite is true, and it is the free-ranging, flexible and forward-thinking artist who is going to emerge as a front runner.
A string of recent releases shows Brad Urba to be all of those things and more, and Monster seems to encapsulate many of those qualities. It wanders alt-pop pathways, runs on pulsing trip-hop beats, and is full of dark drama and a slow-burning anthemic build. It is powerful, poignant, and purposeful.
Pop music, if such a simple term is enough to encapsulate a song of this magnitude, rarely offers so much in one musical package, but Monster proves that pop music can be deep and meaningful, big and clever.