Music made in the field of electronica has always sought to sound futuristic. Ever since those early post-punks turn away from guitars and started rewiring keyboards to create new soundscapes and emerged as Blitz Kids and New Romantics, their eye was always on creating the sound of tomorrow.
With the technology available today it is increasingly hard to stay one step ahead of the timeline, there is just too much competition and so the sound of the present is one constantly tumbling into tomorrow yet somehow Or Golan’s short, sharp and shockingly switched on track, I Am Greedy, sounds like nothing less than the future being brought to life.
As underground dance music goes it ticks all the boxes, its grooves are infectious, its beats unavoidable and it is hypnotically repetitive. But there is something else at work here too, something that pushes it away from mainstream expectation, though there is no denying that such a track could easily turn more than a few heads in those realms, and into more creative and cultish territory.
Perhaps it is the space that it allows itself, the lightness of the tones used allowing other, more beguiling textures to pool and percolate in the gaps between the beats. Perhaps it is the fact that sonically everything seems to fit into a narrow band, no real low-end bass pulses, no treble crescendos defining the musical peaks. And maybe there is something in the straight-edged dynamics, no ebbs and flows, no ups and downs, no changes of pace, just a singular purpose, relentless, focussed, robotic. It is the music of ones and zeros taken to the extreme.
That’s the word, robotic. I Am Greedy sounds like a digital brain, a computer-based life form that has invented dance music, it is cool and detached, everything that those early keyboard pioneers were looking to create. I could almost be the sound of music without the human element, and that is what makes it such a wonderful evolutionary step, such a change of pace, such a unique sound.
Welcome to the world of the binary boogie!