There is something wonderfully, well, purposeful about this debut song and video from Damon. As someone with a background in theatre and health care, perhaps he naturally approaches music from a different angle than expected but whatever his mindset, it really works. Hustle with a Purpose is not only a fun and infectious pop number, it also offers a wonderful connection with its audience for two reasons.
Firstly, as the video demonstrates, it comes with its own simple dance routine, one which, again as the video demonstrates, is suitable for all ages and abilities. Secondly, he is encouraging people to film themselves doing the Hustle with a Purpose dance for a chance to be featured in his next video.
What Damon seems to be building here is a community of Hustlers, a gathering of people who like to have fun, who love to dance and who wish to share the joy, and if that doesn’t sound like something that the world is crying out for right now, I don’t know what is. But, of course, it all starts with a great song, and this is a great song, one which is as upbeat, celebratory and about endearing as it gets.