It’s been a while since I last waxed lyrical about Love Ghost, and in this ever-evolving realm of music, even a month can feel like a year, and a year… well, that’s a whole other sonic epoch. For me, it’s been three since our paths crossed. When I last tangled with this bunch, their sounds were a force fueled by grunge grit and alt-rock energy, occasionally flirting with some electronic and urban vibes. But in the, admittedly 36 month long, blink of an eye, they’ve spiralled into this finely balanced amalgamation of street rock swagger and urban sonics. And if I had to hazard a guess, I’d say that was always their grand plan.
Taking a gander at their more recent musical ventures, the tracks that they’ve unleashed since I last nodded their way, it’s evident that they’ve wholeheartedly embraced the gospel of collaboration. If you want to inject fresh vibes and creative sparks into your sonic cosmos, collaborating is the way forward. Other bands should take note.
So here’s “Human Error 404,” a ditty where Love Ghost joins forces with Mexican Rapper Ritorukai. His influence provides that extra oomph to plunge the band into uncharted realms. You’ve got to love the blend of Spanish language rap, standing in stark contrast to Finnegan Bell’s more laid-back and distinctly rock-infused vocal stylings. It’s like they say, opposites attract, and this is a very attractive mix indeed.
In that sweet spot between West Coast-born alt-rock and south-of-the-border rap, “Human Error 404” comes to life, balancing skittering trap beats with good ol’ drum bombardments, blending nu-metal soundscapes with urban accessibility and tossing cavernous, grunge-infused guitars into a cocktail shaker with sounds that could’ve just waltzed straight out of the quirkiest, most avant-garde dance floor in town.
Love Ghost is fundamentally a rock ensemble, but one that’s fearlessly stretching those boundaries to capture a more progressive, open-minded, exploratory audience. And they’ve been so darn successful that the conventional terms like “fans,” “followers,” “scenes,” or “audiences” just don’t cut it anymore. Nope, what Love Ghost is conjuring here is nothing less than a bona fide movement!