Forgotten Love – Kidd Luui (reviewed by Baron Daker)

It is easy to see the musical styles that Kidd Luui uses to build his sound from – trippy urban rhythms, groovesome R&B vibes, hip-hop lyrical dexterities, skittering trap beats, soulful salvos all dancing over a platform beguiling electronica – but the way that he puts these together is the real charm. Because so deftly are these influences woven together, so dexterously are they layered that the resulting track is fresh and different from most of the competition yet built from already familiar sounds.

This is a smart move as it engages both those looking for the next zeitgeist to surf and the next fashion to follow and it will appeal to those more set in their ways, those who might be happy in their existing musical comfort zones.

It is his ability to both conform to musical expectations and also blow them out of the musical water that creates the perfect balance, music that will take existing fans of urban music along with him but will also present them with new musical ideas and allow them to experience and explore sonic pastures new.

Do That runs on a dark and dense groove, as edgy and confrontational as the lyrical narrative it explores, Hell is glitchy and skittering, lyrical onslaughts riding on trap triple beats and depth-charge bass booms, and Old Me shows that Kidd Luui has reflective and wistful side too.

And, of course, that is how any musical style moves on, not through wild experimentation or acts of musical revolution…they rarely last anyway. No, through appealing to such a wide range of music consumers, from pop pickers to rap kids, soul divas to dancefloor aficionados, and of course the hip-hop squad and B Boys too, whilst gently evolving the form, Kidd Luui secures his place in the annals of music, whenever the next chapter gets written.

Play Forgotten Love HERE