A lot of pop music is happy to run along on the same old templates, just doing more of the same, flash-in-the-pan music, transient and not built to last longer than it takes for the next fad or fashion to emerge. Well, what if you made pop music that not only ticked all the boxes for infectiousness and groove, contagion, and accessibility but did so in such a way that longevity and staying power was actually part of the plan? Do that, and you might have a song like “Kiss Kiss (You’re Gonna Miss Me)” on your hands.
Sinnamon Xo takes the pop format and adds a multitude of additional elements to create something more substantial, something that is not just about substance over style but about substance as well as style.
This is pop music, for want of a better description. Still, it is shot through with rock energy and some neat indie sonics. And while it tackles the subject so beloved by pop music makers — dating, relationships, the first stirrings of love — it is lyrically smart and sassy, engaging and effortlessly effervescent.
This is pop music built to last, pop music with plenty of cool indie moves and rock grooves driving it from the back seat; it is pop with smarts, pop with poise, pop that balances groove and grit, melody and just enough muscle. This is pop with a PhD! This is pop music that can give rock and indie, and any other genre, for that matter, a run for its money.
And if pop music is, by its very nature, throwaway, this is the sort of throwaway song that you are going to want to keep forever.
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