
It is a wonderfully commercial song but without relying on the obvious or the cliched. It runs on an energetic sultry groove, is clean-limbed, well crafted and uncluttered and offers infectiousness and style in equal measure. As always, Steve Ryan represents the alternative to the usual Day-Glo, sugar rush, pop infused R&B that is the standard chart fodder these days and offers something with more integrity. But he does so without veering too far from what most people expect from the genre, it’s just that his choices are braver, pander less to the average listeners expectations and take more thought provoking journeys.
