Just how do you get ahead of the competition in the mainstream electro, dance, pop market? That’s the trick isn’t it? Pitch a sound and a style that is too radical, too out there and whilst you will pick up a few new fans from the fringes and underground scenes, you risk loosing the main target audience. Create a sound which is too similar to the centre of the fashion curve and you risk being lost in the noise of the competition, or worse brandished a copycat act trading on a sound already associate with more established artists.
The clever thing about Kendra is that whilst she very much appeals to the late evening, high – octane dance groove set, she also manages to bring something new to the sound. That the song is infectious goes without saying but with its soulful break downs and wonderful use of dynamics to shift the pace and control the mood, it displays a subtle and supple quality that many of her peers lack. Put it this way, in a busy club land district of the hottest scene in town, with music blasting from the venue doorways out into the night time streets, the streets filled with the young, hip and fashionable, this song is going to be the one that draws the coolest movers and shakers to that club’s dance floor. No so much a song, more the soundtrack to a new scene just waiting to happen.